Russia: Baltika has been acknowledged most perspective beer brand in the world

Baltika brand has been included in the list of the biggest world brands, made for the Financial Times by a research company Millward Brown Optimor (МВО), Baltika announced in a press release, April 23. Baltika received the highest point for the potential (ability to give the revenue in future) among the international beer brands.

"In 2007 our main efforts are directed to the Baltika brand promotion. The expert rating Millward Brown Optim or confirms our own estimates of the leading Company’s brand perspectives. We consider that in the near years it will be high in the list on the sales volume in Europe", Anton Artemiev, President of Baltika Breweries said in a statement.

Due to MBO data, the Baltika success is caused by the active brand development and high loyalty of the consumers. Baltika is given the most perspective brand title in the beer category for a second time. MBO estimate at the compiling of Top-100 world brands for Financial Times was based on the information of the biggest in the world base of the brands BrandZ, consisting of the questionings of the consumers from 30 countries. In 2007 the total cost of the 100 most expensive brands of the world, due to MBO, was $1,597 trillion

Baltika brand appeared in 1992 and became the first Russian recognizable product trade mark. From the middle of 1990s, Baltika takes the stable leading position on the Russian beer market. Baltika has 10 various sorts with distinguishing features and positioned in various price segments. Baltika is available in 97% of trade outlets in Russia and in 41 countries.

Due to the international consulting company Interbrand Group, in 2006 the cost of Baltika brand was 51,618 mln rubles.

The brand achievements have been marked by the beer connoisseurs and consumers. Today Baltika brand has 4 awards of "People’s Brand" competition, 6 awards of the "Product of the Year" competition, award of Brand of the Year /EFFIE 2004 and Brand of the Year /EFFIE 2006, it has Brewing Industry International Awards 2004, 2005 (Great Britain) and European Beer Stаr Award 2004 (Germany). As a whole, the brand has 200 professional and consumer awards.

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